Blog

There are many purposes of a blog. If you already have users engaged in your content via email marketing, website articles or if people refer to you as a valuable resource, a blog can serve to educate, engage or entertain. If this user group does not exist (or even if it does), a blog can serve to boost your search engine optimization efforts by providing like-minded content that is linked to your business website. This is why the blog should be hosted separately from your business website. A new blog topic should be posted at least monthly in order for search engines and users to perceive your site as updated & active. Our blog writing process includes:

  • Collaborating with the client and/or their team to determine appropriate topics that achieve any or all of the above goals
  • Researching the topic if necessary
  • Gathering any content, photos or graphics that could be included
  • Writing a 200-400 word blog that includes the client’s list of important keywords.
  • Cost is determined by the length of the blog and the amount of content contributed by the client
  • Blog website design/development services are available & would be quoted separately.

Facebook

Facebook is a powerful tool for engaging and building relationships with customers, vendors and business partners. Search engines like to see continual activity from the sites that link to your business website and Facebook is an effective outlet for creating that activity. Facebook’s rules for business pages are constantly changing and not following their terms and conditions could result in complete elimination from Facebook. For instance, running a contest where users must “Like” your Facebook page before they register is allowed but must be facilitated through a 3rd party. 
Our Facebook posting process includes:

  • Collaborating with the client to determine any topics, contests or activity, beyond the blog, that should be communicated.
  • Post 4-5 Facebook posts (one per week) that contain brief but enticing information about the blog post
  • Gathering any content, photos or graphics that could be included
  • Facebook profile and Welcome page design/development services are available & would be quoted separately.

 

Twitter

Twitter is a simple, quick outlet for publishing short pieces of information. It works well in tandem with a Facebook page and blog because Tweets with links to those outlets can be re-Tweeted & turn viral.
Our Tweeting process includes:

  • Collaborating with the client to determine any topics, contests or activity, beyond the blog, that should be communicated
  • Post 5-6 Tweets that contain brief but enticing information about the blog post
  • Determine what links should be included
  • Twitter set-up services are available & would be quoted separately.

Depending on the client’s purpose for social media and their industry, there are numerous other outlets that could be engaged. New outlets are emerging monthly and are evaluated by Able Deluxe Technologies to determine their value & usability.
Other common social media outlets are:

  • Linked In
  • You Tube
  • Yammer
  • My Space

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